News

XBRL的中国式落地：差异化中同步推进
凤凰网
XBRL来到中国，意在让各行各业的人们获得财务数据“大同”背后的可观效益，但他在中国的落地却显示出千差万别的姿态。各地差异化的实施过程决定了XBRL在中国的发展之路也带有浓重的中国特色，各地因地制宜地探索也必将 ...

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XBRL减少企业信息输出成本
凤凰网
加深扩展性工作，分析和论证分类标准、XBRL软件、自身信息系统三者之间层次关系和集成方案，尝试集成上报工作，有序开展内部分类标准的探讨和制定工作，并配合国资委，民航局及相关主管单位的XBRL实施与推广工作。 通过 ...
与信息化是共生不是取代 - 中国电子政务网中国电子政务网

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ULURU Inc. Reports First Quarter 2013 Financial Results
Sacramento Bee
... costs due to our revised sales and marketing plan, a $28,000 decrease in bad debt expenses, a $21,000 decrease in insurance costs, a $21,000 decrease in investor relations consulting and a $19,000 decrease in consulting costs related to XBRL ...

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ULURU Inc. Reports First Quarter 2013 Financial Results
Wall Street Journal (press release)
... costs due to our revised sales and marketing plan, a $28,000 decrease in bad debt expenses, a $21,000 decrease in insurance costs, a $21,000 decrease in investor relations consulting and a $19,000 decrease in consulting costs related to XBRL ...

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ULURU Inc. Reports First Quarter 2013 Financial Results
MSN Money
... costs due to our revised sales and marketing plan, a $28,000 decrease in bad debt expenses, a $21,000 decrease in insurance costs, a $21,000 decrease in investor relations consulting and a $19,000 decrease in consulting costs related to XBRL ...

ULURU Inc. Reports First Quarter 2013 Financial Results
PR Newswire (press release)
... costs due to our revised sales and marketing plan, a $28,000 decrease in bad debt expenses, a $21,000 decrease in insurance costs, a $21,000 decrease in investor relations consulting and a $19,000 decrease in consulting costs related to XBRL ...

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ADDISON, Texas, May 16, 2013 /PRNewswire/ --  ULURU Inc. (OTCQB: ULUR) today announced its financial results for the first quarter ended March 31, 2013 and provided a review of its operating activities. ...

The Financial Accounting Standards Board is looking for comment on proposed structural changes to the U.S. GAAP Taxonomy.

Accounting Today
FASB Suggests Changes to GAAP Taxonomy - Accounting Today
Accounting Today
The U.S. GAAP Taxonomy is a list of computer-readable financial reporting labels coded in the Extensible Business Reporting Language, or XBRL, that enables companies to tag thousands of pieces of financial data that are included in financial statements ...

Bravura Solutions' superannuation administration systems are SuperStream-ready
Bobsguide (press release)
The new SuperStream regulations will require funds to exchange information electronically in industry-standard formats (ebMS/XBRL) by 1 July 2013. A key aspect of these new regulations is the need to reduce turnaround times for processing rollovers ...

永光化學(1711) 更正本公司102年第一季XBRL合併財務報告暨102年1-3月關係人 ...
ETtoday
(1)本公司第一季合併財務報告XBRL檔案中「資金貸與他人」、「為他人背書保證」資訊漏列，重新上傳。 (2)因應2013年導入採用國際財務報導準則，關係人交易申報應以沖銷母子公司間交易後之合併數申報，沖銷後均為0，擬更正1-3月份已申報之公告。 6.因應措施:無 7.

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9W Search Hits TheStreet
www.waterstechnology.com
... of that company's financial reports on 9W's site, enabling users to slice and dice company data -- which 9W tags using XBRL to easily correlate and compare the same fields from different reports -- without needing to wade through entire financial ...

MACPA Features Innovative Technologies and Social Media at Innovation Summit
Accountingweb.com
... CPA profession and will feature almost twenty of the top thought leaders in the profession, top technology vendors, and leading innovations in accounting standards, XBRL, health care, and more - all in an event designed to spark serendipity and ...

The Maryland Association of Certified Public Accountants (MACPA) – The MACPA, representing its 9,000 members will be introducing four new innovative collaboration technologies on May 17th at MACPA's Innovation Summit at Martin's West. The technologies include ThinkTank by Group Systems, Inc., Conferences.io, Flybits, and MACPA’s members-only Groups platform. (PRWeb May 15, 2013) Read the full ...

Maryland Association of CPAs Features Innovative Technologies and Social ...
PR Web (press release)
... Connection, and Collaboration is designed to showcase innovation in the CPA Profession and features almost 20 of the top thought leaders in the Profession, top technology vendors and leading innovations in Accounting Standards, XBRL, Healthcare and ...

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Social Dialogue Marketing -> Social Conversations

Target Message vs. Social Conversations I’ll get right to the point: When “audience” becomes “community,” “message” becomes “conversation.” Conversation is reciprocal, because dialogue is reciprocal, and social media is a dialogue marketing medium.

In order to start and participate in a meaningful, reciprocal social conversation, you have to think about what your community will find most engaging.  Content is the cornerstone of a good social program, and social karma is its belief system.

Our last social media blog post on The 4 C’s of Social Media Marketing discussed moving from the traditional concept of “target audience” to “target social communities”.

If you missed the first delicious nuggets of this social media strategy series, here’s the short summary:

1)    Social Listening: Listen first.  Use a good social monitoring tool if you can, and a free one (or collection thereof) if you can’t.

2)    Dialogue Marketing: Word-of-mouth marketing is the only thing that makes your marketing social.  If nobody’s talking (read: clicking and typing), you’ve just published long-format broadcast advertising.  Measure social media program success using metrics based on social actions, not impressions.

3)    Social Communities: Communities are the new target audience.  They are credible and interpersonal, and with the right social engagement tools to help identify them, you’ll find that they often contain influencers.  A monologue marketing campaign aims to influence audience members individually; a dialogue marketing campaign aims to influence community members collectively by sparking conversation.

Speaking of conversation, it’s the new message like kale is the new spinach.

Social Conversations vs. Target Message

For the purposes of social marketing, one-way broadcast messages have been replaced with two-way reciprocal conversations.  It’s important to remember that in order to be a conversation (rather than a broadcast message masquerading as one), content must spark engagement or social action from the community.

As a brand or business, you want to engage your community to the point that your members take the time to use their online equity to influence their own communities using your good content.

This is important, so I’ll highlight it: when someone in your community becomes an advocate for you to the point that they give you brand placement on their own personal, digital real estate, you achieve free impressions among a new group of people who have connected, on purpose, to the person putting out those messages.  Call it word-of-mouth marketing, call it social marketing; it is both of these things, but more importantly, it is influencer marketing.  People have overlapping online communities, and carry varying degrees of influence among them.  We’ll cover identifying the most engaged influencers later; for the purposes of this post, it’s enough to say that while your advocate’s communities may not be targeted like your advertising (i.e. demographics, interests, etc.), they are extremely targeted in terms of attention span.  Here’s why:

Community brings with it a willingness to pay attention to messaging from a trusted source – i.e. one of its own community members – and this is why social sharing is so critical to the success of any good social media program.

The benefits of inspiring social sharing within a social community are:

1. Free brand impressions on an extremely targeted channel
2. Personal endorsement from a trusted source within a community
3. With that personal endorsement comes exposure to a new group of potential brand advocates.

The potential of social media to influence people exponentially is crucial to understanding its importance.  Once your content is being shared, there really is no end to the number of people it might touch.

This exponential possibility is the reason that the primary goal of social marketing is to drive word-of-mouth buzz because, when it happens, your customers are introducing you in a credible and viral way.  As we discussed in our initial exploration of dialogue marketing, a new consumer must be exposed to a message 5-7 times before remembering your brand.

Here’s the challenge: starting conversations and inserting your brand into them isn’t necessarily easy.  People aren’t connecting with each other online so that marketers can sell them stuff, so it’s up to you to figure out how to grab the attention of someone whose average online attention span is 9-seconds long and who doesn’t necessarily want to be sold to in the first place.

Social Conversations & Content Marketing Strategy

Because it’s difficult to start those viral conversations, strategy behind social conversations is part of what the industry calls “content marketing.”  We’ll dig into the details of developing a good content marketing program in a future blog post.  For now, the social media marketing strategy infographic from the pros at Social Media Marketing World 2013 offers a good checklist to apply to your social conversations strategy.

If you’re just getting started using social conversations as a marketing device, the first thing to do is to be helpful. Social and content marketing specialist Jay Baer calls this a “Youtility,” and tells us that being helpful is critical to social marketing success.  A great example he gave in a recent talk is the app to help you choose the right car seat, developed by the Phoenix Children’s Hospital.

Remember that the larger goal for social conversations is engagement.  It is at the core of human nature to expect reciprocity in communication; one-way conversations are rarely fun for anyone.  Being listened to, helped or entertained in some way are some of the fundamental requirements we have in most social interactions.  Think about the blogs you read, the Facebook updates you notice, or – if you remember the  mid-’90′s – that magical time at the advent of email when the bulk of your inbox was filled with “Fwd: fwd: fwd:” in subject lines that led to a joke, a cute or funny picture of a cat(s), insider news, or some sort of helpful list of tips to navigate through the world (like “How to Not Be Fooled by the Nigerian Money Scam”).

Sparking Successful Social Conversations Takes…

For more on crafting strong social conversations, download “The Four C’s of Social Media Marketing”

• Relevance– Make sure that you’re looking to your community interests first, not your own
• Reciprocity – Community is about give and take.  Give first.
• Engagement – A dialogue is two-way.  Be sure to engage your base and give them something great to share with their communities.

So when you’re crafting your social conversations strategy, the #1 thing to remember is that the way to achieve meaningful brand engagement and buzz is to provide content that encourages community interaction.  So yes, be helpful.  Or be funny, or understanding, or be all of those things.  Be whatever it is that your target social community would find most engaging and useful to them, and you’ll spark truly social conversations.

 

The post Social Conversations | The Second C of Social Media Marketing appeared first on English.

TheStreet Incorporates 9W Search Service on Company Stock Pages
Sacramento Bee
About 9W Search Founded in 2010, 9W Search uses a next generation XBRL-based platform to deliver answers to financial questions wherever the user chooses. 9W Search provides answers to questions about the 15,000 publicly traded companies in the ...

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TheStreet Incorporates 9W Search Service on Company Stock Pages
Wall Street Journal (press release)
Founded in 2010, 9W Search uses a next generation XBRL-based platform to deliver answers to financial questions wherever the user chooses. 9W Search provides answers to questions about the 15,000 publicly traded companies in the US and 500 ADRs.

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TheStreet Incorporates 9W Search Service on Company Stock Pages
PR Newswire (press release)
Founded in 2010, 9W Search uses a next generation XBRL-based platform to deliver answers to financial questions wherever the user chooses. 9W Search provides answers to questions about the 15,000 publicly traded companies in the US and 500 ADRs.

NEW YORK, May 13, 2013 /PRNewswire/ -- TheStreet, Inc. (Nasdaq:TST), a leading digital financial media company, announced today an agreement with 9W Search, Inc. of Austin, Texas to provide visitors of ...