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XBRL US National Conference: Current Developments in Financial Reporting ...
The Herald | HeraldOnline.com
NEW YORK, March 20, 2013 — NEW YORK, March 20, 2013 /PRNewswire/ -- XBRL US today announced that it will hold its annual conference, September 23-25, 2013 at Caesars Palace in Las Vegas, Nevada. The program will feature a video-taped ...

XBRL US National Conference: Current Developments in Financial Reporting ...
PR Newswire (press release)
NEW YORK, March 20, 2013 /PRNewswire/ -- XBRL US today announced that it will hold its annual conference, September 23-25, 2013 at Caesars Palace in Las Vegas, Nevada. The program will feature a video-taped keynote address by Congressman ...

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NEW YORK, March 20, 2013 /PRNewswire/ -- XBRL US today announced that it will hold its annual conference, September 23-25, 2013 at Caesars Palace in Las Vegas, Nevada.  The program will feature a video-taped ...

By whopper investments. Read more » » Related Stocks: ELSE ,

Sarbanes-Oxley Compliance Journal
XBRL and Financial Analysis Conference
Sarbanes-Oxley Compliance Journal
NYSSA, Baruch College and XBRL US have announced a free half-day conference, "XBRL and Financial Analysis Technology" in New York City which will feature keynote speakers from GMI Ratings and New York University's Stern School of Business.

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XBRL Software Leader DataTracks Supports Rural Development
DigitalJournal.com (press release)
Global XBRL software provider DataTracks recently completed another Corporate Social Responsibility (CSR) initiative in India. The initiative helped to organize the fund raising program for Swami Vivekananda Rural Development Society Single Teacher ...

Global XBRL software provider DataTracks recently completed another Corporate Social Responsibility (CSR) initiative in India. The initiative helped to organize the fund raising program for Swami Vivekananda Rural Development Society Single Teacher Schools.(PRWEB) March 19, 2013 Global XBRL software provider DataTracks recently completed another Corporate Social Responsibility (CSR) initiative ...

Meltwater was lucky enough to be on the ground at 2013 South by Southwest (SXSW) learning, listening, and running data until the wee hours of the morning to measure the social chatter.  Our collection of SXSW 2013 infographics that reflects our findings is live for you to enjoy on the Meltwater blog (and on Mashable).

As SXSW is the largest interactive media conference in the world with 25,000+ attendees, we were not surprised by the high level of chatter, nor were we particularly surprised by all the talk about parties, lounges and free food.  What surprised almost everyone, though, was that internet sensation Grumpy Cat managed to upstage all the human keynote speakers and declare herself “Chairmeme Meow” of the whole kit and caboodle.  Move over, Elon Musk.

Mashable’s genius in bringing Grumpy Cat to the event reminds us that getting heard above the roar of the crowd requires one thing most of all: know your audience.

The internet community loves its memes, and particularly loves its cat memes.  While the drinking word cloud would indicate that more than a few attendees were flexing their late-night beer muscles in search of Olivia Wilde, by the light of day folks were a lot more excited about the prospect of being on the inside of this timely feline interactive joke.  Heck, even PETA didn’t object.

Despite Grumpy Cat’s domination of mammal-based social chatter, though, party talk still won the day.  All business travelers love free food and drinks, and SXSW had a wide variety of sponsored parties and lounges.  The “Lounge” and “Party” word clouds give us a good idea as to whose budgets were giving them the most bang for the buck.  VegasTech showed up consistently in both lounge and party chatter, so hats off to you, VegasTech.  If disrupting the conference with chatter about your brand was your PR goal, you did well, even without a cat.

As traditional PR and social media continue to converge, it’s important to remember that a social media initiative does not even necessarily have to involve someone facing out and managing your Twitter and Facebook accounts.  One of the main advantages of social media is that it allows PR and marketing professionals to listen to the public at key times such as before they craft strategy, during crisis communications, and after a campaign is complete.  This sort of social listening allows marketing and PR professionals to filter out the noise from an analytics standpoint, and measure how effective their program was versus others.

For more on how social listening can inform your PR and Marketing strategy, check out this SXSW Summary 2013 article on Big Data, and be sure to download our new e-book, The 4 C’s of Social Media Marketing.

If you were at SXSW and want to know how effective your efforts were in generating positive PR, please contact your Meltwater account manager or sign up for a free Meltwater Buzz trial.  We have the data, and would be happy to provide you with a brand analysis report.

 

The post SXSW Summary 2013 – How Social Were the Brands? appeared first on English.

Longview Solutions Appoints New Leadership to its Global Marketing Team
The Herald | HeraldOnline.com
... budgeting, forecasting, modeling, disclosure management/XBRL reporting, statutory consolidation, management reporting, profitability analytics, tax data collection, tax provision/reporting and tax planning. Longview is an Exact company ...

TORONTO, March 19, 2013 /PRNewswire/ -- Longview Solutions, a leading provider of corporate performance management (CPM) and tax reporting software, today announced the appointment of Terence Wallis, Senior Vice President, Global Sales and Marketing and Stephanie Bullock, Vice...

Longview Solutions Appoints New Leadership to its Global Marketing Team
Canada NewsWire (press release)
... budgeting, forecasting, modeling, disclosure management/XBRL reporting, statutory consolidation, management reporting, profitability analytics, tax data collection, tax provision/reporting and tax planning. Longview is an Exact company ...

and more »

TORONTO, March 19, 2013 /PRNewswire/ -- Longview Solutions, a leading provider of corporate performance management (CPM)  and tax reporting software, today announced the appointment of Terence Wallis, ...

Social Listening | The Signal, The Noise

Being the largest interactive conference in the world with more than 25,000 attendees, South by Southwest (SXSW) in Austin, Texas brought together a wide variety of industry professionals united in the spirit of education, debate and – as evidenced by social listening we did to pull SXSW data – a sincere appreciation for free beer and tacos.

Nate Silver, statistician and author of the FiveThirtyEight.com blog, gave a keynote speech about his approach to Big Data.  His main point was that, as more and more information is available, business and society become polarized by a human tendency to cherry-pick the material we want to notice.  As Silver put it, “You have a gap between what we think we know and what we really know.”

Social Listening in Social Marketing

This disconnection between what we think we know and what we actually know is one that marketers have been trying to resolve since the advent of advertising; it was raised obliquely in a few social media sessions throughout the 2013 SXSW conference phrased, typically, like this:

“How do I know who my influencers are?”

But the most common question asked in social marketing sessions was the age-old question of all marketers, particularly those not tied to a direct marketing discipline, and that is:

“How do I measure the effectiveness of my campaign?”

The answer to both of these questions lies in the data, but no one data point is going to give us a holistic answer.  Big Data requires big solutions, and cutting through the noise with a social listening solution that provides truly valuable insights requires sophisticated tools that synthesize information in such a way that we marketers can make heads and tails of it.  Nate Silver uses an algorithm; Meltwater employs social listening via the Meltwater Buzz social media online intelligence suite.

Any tool is only as good as its usage.  With Silver’s warning in mind, we come back to the common question of how to measure a social campaign.  The problem with this question is that it’s so often asked before a sound campaign strategy is crafted.  In focusing primarily on how to measure social media marketing results, we’re taking a backwards approach to the question of how to be effective in our marketing campaigns in the first place.

Social Listening for Dialogue Marketing

The number one way to succeed in any marketing campaign, social or otherwise, is to recognize that social media has transformed marketing from a monologue model to a dialogue model.

This means that we marketers need to do something that isn’t second nature, and it’s something that Nate Silver does quite well: be quiet for a moment, and listen.  Social media is not just a platform that allows us to deliver a pre-scheduled message from our phones via three different channels, but rather an opportunity to inform all of our marketing efforts by social listening: first and foremost, we must tune in to what our customers are saying.

In the new Meltwater e-book, The 4 C’s of Social Media Marketing, we explore social listening as the first step in applying traditional marketing principles to the new social dialogue marketing model.  (Spoiler alert: the 4 C’s are Conversations, Communities, Channels, and Campaigns.)  The 4 C’s will soon be examined in this blog with real-world examples, but in the meantime, anybody interested in how to craft a thoughtful, informed marketing strategy can download the e-book and get started.

Big Data is a big deal.  Our current and prospective customers are conducting billions of social conversations, and in those conversations lie the insights and information that we marketers need to create reasoned, targeted campaigns, regardless of medium.  Using Nate Silver as inspiration, we can all do well to take an attentive, data-driven approach to our own predictions with social listening.  The good news is that once we craft a campaign based on this sort of circumspect intelligence so that we know what we’re looking to accomplish, measuring effectiveness is the easy part.

The post The New Social Listening – Big Data Lessons from SXSW and Beyond appeared first on English.

Continental Stock Transfer & Trust Company Announces New Logo and Brand ...
GlobeNewswire (press release)
In particular, it provides helpful information about our new and expanded offerings, such as stock plan administration services and EDGAR/XBRL filing services. And as always, it seamlessly and securely connects both issuers and shareholders to the ...

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MarketWatch (press release)
Continental Stock Transfer & Trust Company Announces New Logo and Brand ...
MarketWatch (press release)
In particular, it provides helpful information about our new and expanded offerings, such as stock plan administration services and EDGAR/XBRL filing services. And as always, it seamlessly and securely connects both issuers and shareholders to the ...

and more »

NEW YORK -- Continental Stock Transfer & Trust Company, headquartered in New York City, announces the unveiling of a new logo and brand identity, as well as the related launch of a thoroughly redesigned ...

The Australian Financial Review
Accountants support compulsory automation of reporting to ASIC
The Australian Financial Review
XBRL, IXBRL and SBR don't have as much personality as Robby the Robot, pictured, but listed companies may soon need to become acquainted with them as the government's push to mandate the technologies for companies reporting to ASIC gains support ...

The interactive portion of SXSW 2013 has ended, with Austin making way for the music fans.  The 2013 SXSW Infographic summary below gives you a good idea as to what folks were twittering about, as measured by our Meltwater Buzz social media monitoring software.  Grumpy Cat upstaged all the human keynotes to be the most talked-about mammal of the conference, proving once again that the internet loves its feline memes.  Move over, keyboard cat: there’s a new gal in town.

Insofar as sessions chatter went, Elon Musk was the most talked-about presentation of the conference.  The “lounge” word cloud gives you a good idea as to what brands succeeded in resonating with the 25,000 folks who showed up to enjoy free drinks, food and popcorn while they networked with other like-minded web professionals, but overall, free beer seemed to be the most sought-after prize (along with Olivia Wilde).

An interesting data point to note is that Al Gore’s chatter was higher the day after his keynote than the day of it.  Gore was roundly taken to task for selling Current TV to Al Jazeera, which filtered out to the world post-keynote and caused a ripple effect that amplified beyond his keynote speech.  An inconvenient truth, indeed…

One hilarious data trend that we noticed is the mention of extremely attractive celebrities attending SXSW film (Olivia Wilde, Ian Somherhalder) within the “drinking” word cloud specifically.  With all the interactive parties going on and easy access to free beer (and tacos) throughout the conference, it would seem that folks were flexing their late-night beer muscles and looking for a celebrity run-in.

We’d like to thank our friends at Mashable for bringing Grumpy Cat to delight her loyal audience with her supreme grumpiness (this blogger is incredibly disappointed at missing an opportunity for a photo op with the famous feline), and for publishing our daily 2013 SXSW infographics.

 

The post SXSW Infographic 2013 – Final Wrap-Up – Grumpy Cat, Parties & Food appeared first on English.

CNW partners with theIRapp™ to offer IR-focused mobile app
Sacramento Bee
CNW is your trusted source for Investor Relations and Compliance services including newswire distribution, financial printing, SEDAR/EDGAR, XBRL, website solutions, Virtual Data Room, webcast and investor calls. To round out its support of the entire ...

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CNW launches new investor relations website solution
Sacramento Bee
CNW is your trusted source for Investor Relations and Compliance services including newswire distribution, financial printing, SEDAR/EDGAR, XBRL, website solutions, Virtual Data Room, webcast and investor calls.To round out its support of the entire ...

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