News
SolomonEdwards Releases 2013 Accounting Guide
Social Media Week NYC | The Tweet is Right @meltwater
On Wednesday, February 20th Meltwater hosted the Tweet is Right, a live social media themed version of the classic game show The Price is Right. The event, held for the second year during Social Media Week, gave guests the chance to win prizes by tweeting their best guess of each prizes’ value.
Over 100 participants showed up and they had 3 minutes to tweet their guesses for each prize with the event hashtag #SMWinning. After bidding closed, the first guest to tweet the prize value (or the closest guess without going over) was announced the winner and had to ‘come on down’ to the stage to claim their prize.
Thanks to everyone who came out to our Social Media Week event! For more on the Tweet is Right check out Meltwater’s Flickr gallery and the Storify recap.
[View the story "Tweet is Right 2013 New York" on Storify]
The post Social Media Week NYC | The Tweet is Right @meltwater appeared first on .
DST Bluedoor Launches SuperStream Messaging Application - GC Australia
DST Bluedoor Launches SuperStream Messaging Application
GC Australia
“Bluedoor SuperStream supports the use of SBR-XBRL data standards for B2B and B2G messaging and ebMS3.0/AS4 for the orchestration of transactions between participating entities,” says Mark Cassar, executive director, DST Bluedoor. Bluedoor ...
and more »
OTC Markets Group Reports 2012 Trading Statistics and Highlights - Sacramento Bee
OTC Markets Group Reports 2012 Trading Statistics and Highlights
Sacramento Bee
In June, OTC Markets Group launched the OTC Financials Data service, a partnership with Edgar Online that distributes financial data, including data in XBRL format, for companies that use the OTC Disclosure & News Service as their primary U.S ...
and more »
OTC Markets Group Reports 2012 Trading Statistics and Highlights - MarketWatch (press release)
OTC Markets Group Reports 2012 Trading Statistics and Highlights
MarketWatch (press release)
In June, OTC Markets Group launched the OTC Financials Data service, a partnership with Edgar Online that distributes financial data, including data in XBRL format, for companies that use the OTC Disclosure & News Service as their primary U.S ...
and more »
OTC Markets Group Reports 2012 Trading Statistics and Highlights
Bluedoor launches SuperStream tech - Financial Standard
Bluedoor launches SuperStream tech
Financial Standard
Bluedoor SuperStream manages the routing and traffic of all messages incoming and outgoing, performing validation checks, converting data to XBRL format, data encryption and compression. The solution is already being rolled out for existing DST ...
and more »
从金融到央企XBRL提升财务信息化迎接大数据挑战 - 中国经济网 (博客)
从金融到央企XBRL提升财务信息化迎接大数据挑战
中国经济网 (博客)
XBRL(可扩展商业报告语言)在金融业、中央企业等领域正在实现加速落地,迎接大数据技术、应用及管理带来的各种挑战。 大数据(big data),或称巨量资料,指的是所涉及的资料量规模巨大到无法透过目前主流软件工具,在合理 ...
Colonial Stock Transfer Now Offers Blue Sky Compliance Services - Virtual-Strategy Magazine (press release)
Colonial Stock Transfer Now Offers Blue Sky Compliance Services
Virtual-Strategy Magazine (press release)
In addition to transfer agent services, Colonial Stock Transfer offers Annual Shareholder Meeting and Proxy Services, EDGAR and XBRL Filings, Press Release Distribution, Employee Stock Option Plan Administration (ESOP), and Dividend and Escrow ...
Colonial Stock Transfer Now Offers Blue Sky Compliance Services
Issuer Direct Reports 33% Revenue Growth for Full Year 2012, 65% Gross ... - Marketwire (press release)
Issuer Direct Reports 33% Revenue Growth for Full Year 2012, 65% Gross ...
Marketwire (press release)
Wes Pollard, Chief Financial Officer, stated, "A majority of our 2012 revenue growth came from our compliance and reporting segment, which includes our cloud-based technology platform for XBRL reporting, and overall generates 70% gross margins.
and more »
Issuer Direct Reports 33% Revenue Growth for Full Year 2012, 65% Gross ... - MarketWatch (press release)
Issuer Direct Reports 33% Revenue Growth for Full Year 2012, 65% Gross ...
MarketWatch (press release)
Wes Pollard, Chief Financial Officer, stated, "A majority of our 2012 revenue growth came from our compliance and reporting segment, which includes our cloud-based technology platform for XBRL reporting, and overall generates 70% gross margins.
and more »
Issuer Direct Reports 33% Revenue Growth for Full Year 2012, 65% Gross Margins, and a 124% Increase in Operating Profit
Issuer Direct Reports 33% Revenue Growth for Full Year 2012, 65% Gross ... - SYS-CON Media (press release)
Issuer Direct Reports 33% Revenue Growth for Full Year 2012, 65% Gross ...
SYS-CON Media (press release)
Wes Pollard, Chief Financial Officer, stated, "A majority of our 2012 revenue growth came from our compliance and reporting segment, which includes our cloud-based technology platform for XBRL reporting, and overall generates 70% gross margins.
Issuer Direct Reports 33% Revenue Growth for Full Year 2012, 65% Gross Margins, and a 124% Increase in Operating Profit
The Financial CRD Game - a game of two halves.
Budget Expectations: What India Inc wants
Budget Expectations: What India Inc wants - indiablooms
Budget Expectations: What India Inc wants
indiablooms
With the introduction of XBRL, this process can be streamlined. As a step towards effective implementation of this rule, there is a need to modify the reporting requirement of MSMEs by asking them to report receivables that they have from the large units.
No Magic Honors Winners of Cameo Awards for Modeling, Simulation & Analysis Excellence
Roundtable Series: Social Media Promotion
Our ongoing Social Media Marketing Use Case blog series is based on recent roundtable discussions with social media marketing professionals. The series explores social media marketing topics with the goal of sparking open discussion and informing social strategy. The fifth use case in our series, social media promotion, focuses on how businesses can derive direct revenue from their use of social media marketing.
Recent studies have shown that almost 40% of people connect with brands over social channels because they want to receive offers and discounts. But another recent study stated that people disconnect from brands because of over-posting or irrelevant content.
Brands want to see ROI in their social media marketing efforts, and one of the core ways for them to associate revenue and profitability directly to social marketing is through running a social media promotion. Dell Outlet is one of the key success stories regarding the use of social media promotion. They have a Twitter account dedicated to selling discounted merchandise and have seen success in their approach.
These questions kick-started our roundtable discussion: How can a brand take advantage of online engagement with consumers to drive social media promotion? What are the rules of engagement and best practices?
Social Media Promotion | A Lesson From Traditional Sales Promotion: How Much Is Too Much?- Example: An outdoor products retailer sends out email marketing newsletters every day or two. They are not segmenting the list by interest, they are not providing special promotions other than through email marketing, and their promotions are similar each time (usually 20% off). While people are more forgiving of promotional emails around the holiday season (they are looking for deals), how long will it take the average consumer to disengage and unsubscribe? If this retailer were doing the same thing on social channels, how much less tolerant would a consumer be of this barrage of deals?
- Brand exclusivity often drives how contacts perceive a promotion. Designer brands may erode their brand status by offering discounts too often; but when they do, many people will probably jump at the chance of getting 20% off of current season items.
- Predictability may erode a brand’s revenue stream. If a retailer provides discount offers too often, consumers may just wait for deals before purchasing rather than looking for an every-day value retailer.
- Users come for community and stay for good content!
- While people are often looking for deals when they connect with a brand online, great content that pertains to the brand’s target audience will help the consumer engage with the brand on levels higher than just transactional promotions.
- Brands that provide only promotions through their social channels will miss the opportunity to learn more about their customers, engage them further, and develop those customers into brand advocates.
- Social channels may be the lead to a consumer opt-in for social media promotions, but it may also make sense to deliver those promotions on different channels. Savvy marketers will consider delivering promotions on multiple channels and let the consumer dictate their preferences and the rules of engagement.
- Twitter updates can fly by, and a consumer may see an occasional tweet. Multiple promotions may or may not be noticed and may or may not come off as annoying to followers.
- Frequent Facebook updates, however, may have a greater annoyance factor especially if a contact doesn’t have a huge volume of communications from their contacts. The brand’s status updates may stay on the consumer’s newsfeed, and too many promotions (or even too many updates) may cause the consumer to disconnect from the brand.
- Should brands offer different deals on each social channel? That depends on the brand’s goals as well as the audience profile on each channel.
- If a brand decides to offer exclusive promotions on a particular channel, they better make sure that they follow through and make the deals worth the consumer’s engagement on that channel!
- Example: Pepsi Refresh campaign. Tons of people signed up to support different causes and Pepsi built a huge database. What now? How are they going to use this information? Where’s the ROI?
- The database can lead to distinct, attributable ROI for social media marketing. Deal distribution, tracking by channel and by person, offer redemption in the retail channel, and direct ROI. This is happening today!
- The database can also provide media impression data. ROI for traditional marketing and advertising used to be about media impressions and ROI based upon sales volume for a period during or after a campaign. With social, there’s a greater ability to measure the direct and residual impressions (through social sharing) in a traditional light and measure the redemption of social media promotions as well.
Intrigued? Would you like to join the discussion? Let us know what you think in the comments below!
The post Roundtable Series: Social Media Promotion appeared first on .






