Global Surveys Show Impact of Big Data
Accenture and PwC have released reports based on surveys of business executives worldwide on the impacts Big Data is having on the decision making process. According to the Accenture report, executives say big data is delivering positive results in a variety of areas, including new revenue generation, new market development, enhanced customer experience and improving enterprise-wide performance. On the flip-side, PwC finds that although data-driven companies have more successful outcomes from their decisions, only 1 in 3 companies is even data -driven at all and across the board, just as many major decisions are made on intuition and experience. (Data-driven companies are those who collect and analyse relevant data in all areas of the enterprise). Forbes opines on both reports here.